This article tells you about the importance of planning your essay.
One of my students asked me what he could do to improve his essay writing – what a difficult question! There are so many aspects to writing a good essay that it is impossible to cover them all but I’d like to emphasise one really important thing and that is planning!This is an essential first step. You are not ready to start writing until you have a plan.
Imagine building a house without designing it first! What would it look like?! The plan is essential because you need something to follow. But that’s not all – if somebody gave you a plan do you think you could write a good essay from their plan? Well, I think not, or not a very good one. Why? Because if you took somebody else’s plan then you wouldn’t have gone through the framing process which is so important to good essay writing.
Imagine trying to find your way around a new town without a map. Pretty hard. Now imagine that you have a map to examine before you go. You look at the map, you build a mental representation of the place, you see the big roads and where they meet and how all the streets tie in with each other. After this framing process you are ready to get out and see the sights. You will have the framework in place before you get out there.
Alternatively, imagine you didn’t have a map. Or you didn’t have a map until you got out there. Then you would have to stop, scratch your head, turn the map round and round and try to make sense of it. You can be sure that everyone in the street would keep bumping into you and there would be nowhere to put the map down flat so you could see it properly.
If you are writing in an exam it’s a good idea to hand in your plan with your final answer. Your marker will be happy to see a plan, and it will make a good first impression on the writer. One lecturer told me that if students ran out of time in an exam and didn’t finish their essay then he would look at the plan and might give some marks for ideas in the plan.
WRITE A PLAN!
The importance of planning cannot be over emphasized for an organization or even for an individual. From the start of a small business, to managing a large business, from starting your own career, to the last stages of your working life, planning will be the most important tool that you use in marketing. Here are 7 reasons justifying the importance of planning.
1) Better position
Whenever you plan, you plan to succeed. Thus, it is not a surprise that planning will eventually lead you to have better success and achieve a better position in the market, be it a brand or a product. Any of your goals can have more chances of success with proper planning.
If you are planning to succeed, the plan will include your progress as well as the best pathway to achieve the goal. The management of the organization always keeps goals for itself which it wants to achieve. These goals, and the subsequent planning, will always lead to the progress of the organization. The progress of the organization is the reason that planning is important for the management.
3) Decision making
Whenever you make a marketing plan, you know what you want to achieve in a given time frame. At the same time, you are clear what the future holds for you and what is the ultimate goal. This ultimate goal, which has been decided by planning, makes your decision making more efficient and more ‘to the point’. This is because you know that how a decision will affect your plan in the long term and whether or not, this decision will help you in achieving your goals. Thus, because planning helps you decide short term and long term goals, it helps you make decisions faster.
The importance of planning increases in an organization where stability has not been observed. These are typical traits of a newly formed organization, or an organization which is trying to rebuild itself. These organizations do not have a standard strategy. Thus, when these organizations plan ahead, they have the flexibility to adjust the growth of the organization if any unseen events happen. So, tomorrow if a competitor launches a new product, you have an answer already in the pipeline in your plan. Because of this reason, you will not panic, but instead you will just pay attention to the execution of your plans.
5) Integrated approach
Planning brings the organization together. The importance of planning also lies in its holistic approach. Although you might make plans for different departments within the same organization, however all the departments together are trying to achieve a desired objective. Unity will always lead to success and hence, the integrated approach which planning imparts to an organization is ultimately very important.
6) Evaluation and control
One of the best things about planning is that it can be done in the board room. Thus, whenever you plan things, you know what are the results expected. However, you always keep a tab on the planning, so that you can at anytime refer to the plan and find our whether you are on track or not. For example – your plan is to increase the sales to 2000 units this year. This means you need to sell 500 units a quarter. However, if you are at 400 units, then you need to evaluate the options to increase sale. At the same time, if the growth is large and you are at 700 units, then you need to boost manufacturing. Thus, the importance of planning is seen when we know which factors to observe to evaluate and control the plan.
7) Achieving Desired Results
Planning is important, because through progress, an integrated approach, flexibility, and all of the other points mentioned above, planning ultimately helps the organization reach a desired, economically viable and profitable objective. If the plan is implemented correctly, the results will always be desirable by the organization.
The end of the implementation of one marketing plan, is immediately followed by the implementation of another marketing plan, the process of which starts immediately with a different objective in mind. Thus, planning is important to an organization because it gives a steady growth and prepares the organization for a desired future.