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Case Study Of Cottage Industry In India

Cottage industry, particularly handloom sector, one of the largest manufacturing sub-sectors of agrarian Assam, provides livelihood to a large section of rural population. In the predominantly agrarian economy plagued by under industrialization, rising unemployment and a greatly reduced availability of land, weaving silk and handicraft production provide the main opportunity for the generation of additional income to a large section of the rural folk.

Thus, these village industries, the most prominent and widespread of which is weaving, afford what seems to be the only scope for self- employment for many in rural folk in Assam. Indeed, handloom weaving plays a very vital role in the rural economy of Assam. The general aim of the present paper is to explore the social, economic and working conditions of the weavers of Sualkuchi in particular and the problems they are facing. The present work is based on empirical study. The study is based on primary data, collected through field survey by direct questionnaire to the respondents, during the 1st week of January, 2012. Simple percentage method, bar and wheel diagrams have been used to analyze the data. After an overall analysis it may be concluded that there are several problems that beset the workers like lack of capital and credit facilities, poor working conditions, non-availability of raw material, poor implementation of Govt. schemes etc.

A Case Study of the Marketing Problems of Small Scale Industries

Dr. S. N. Jha, Dr. N. K. Agrawal


The small scale industries play a significant role in the economic development of the country by stimulating entrepreneurial skills, generating employment opportunities and contributing to export. In India, the industry has shown creditable progress in terms of output, employment, export etc. during the last decade. The progress has been hampered as the industry faces various problems relating to production, marketing, finance and personnel. The present study examines the marketing problems of small-scale industries working in the district of Varanasi. The study opines that the marketing problems has arisen mainly due to cut throat competition from other industries, adoption of cost oriented pricing, lack of advertisement, non branded products etc. The paper is empirical in nature based on primary data collected from the survey of 101 SSI units operating in Varanasi.


Small scale industries; Production; Marketing; Finance; Personnel

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ISSN: 0976-5492